One of the most important skills that an Internet Affiliate Marketer should develop is the ability to write an effective ad copy. Although having some talent does help, one need not be natural born writer to create great advertising copy. However all good copy writers follow a formula, which works regardless of whether you are a natural writer or feel totally intimidated by the idea of creating your own advertising copy. This copy writing formula applies to a variety of situations including:-
- In your opt in page and sales page copy
- In your classified Ads
- In your email follow-ups and newsletters
Every time the Internet Affiliate Marketer needs to communicate with others and get his message across effectively, he will be able to count on this formula. The steps for this formula are as follows:
1. Asking the Right Questions
In order to write effective advertising copy, the Internet Affiliate Marketer should know his market, know his product and know what the prospects in his market really want to buy, not just what he wants to offer . He should be able to address this by answering the following questions.
a) What is the problem?
b) Is there a solution
c) How does the product solve the problem?
d) Why is this product the best solution to the problem?
e) How will the customers lives be improved once they consume the product?
f) What is the next step they should take?
The answers to these questions help generate the foundation of your advertisement.
2. Start thinking AIDA
AIDA is an acronym that stands for Attention, Interest, Desire , Action. Each of these elements creates great advertising copy. AIDA also represents a logical flow of how the process of persuasion works in advertising:
a) Grab the prospect Attention With an interest raising- headline.
b) Maintain the prospect of Interest - With additional copy designed to support the claims made in the headline.
c) Create Desire for more information, for ownership e.t.c.
d) Make a Call to Action- compel the prospect to follow through on the offer by clicking on a link, signing up for a news letter or purchasing a product e.t.c
The AIDA formula is used to write the initial shorter advertisement while other important tasks to address such as building credibility, highlighting the product benefits and addressing objections are covered though follow- up emails, sales letters e.t.c.
3. Build A Platform
Every good advertisement needs a platform to spring from and set the tone for the rest of the copy. This role is played by your headline. Your headline is the premise of the entire Ad. It focuses and defines your angle and also sets up
your tone and approach.
All copy flows from the headline. One needs to be able to support the claims of his headline, and those claims must spring from a logical premise. The Internet Affiliate marketer should not create an ad copy with a flashy, hyped -up headline that has nothing to do with the rest of the ad copy.
Starting with a solid platform makes the rest of the writing process much easier.
4. Outline your Ad Copy Structure
The Actual element of the Ad copy Structure should resemble the following outline:-
I. Headline - To grab attention and initial interest
II. Sub headline (Optional) - To maintain interest and lead prospect into main body to the sales latter.
III. Body- This should be summarized to include
- Introduction of the problem
- Raising the promise of a solution
- Describe the Solution, focusing on benefits
- Make the offer
IV. Provide a sales or Affiliate Link
V. PS (optional) Encourages the prospect to take action once more
VI. Signature- this is a byline or contact information.
The above represents the condensed basic structure of nearly every affiliate marketing sales letter. It also represents the basic structure of most opt-in or lead capture page offers when you shorten the copy and introduce a
lead- capture form in place of a sales Link.
The four steps described above represent the fundamental ingredients necessary for writing an effective Ad copy. Other considerations may include the tone and language of the Ad Copy , but these are secondary. Majority of good Ad copy writers use this formula for successful Internet Affiliate Marketing Business.
Charles Chege is a Webmaster and owner of AffiliateChampions.com, which promotes top-notch affiliate programs in niche markets to aspiring home business owners. He enjoys sharing his knowledge and expertise about network marketing business and effective marketing strategies.Subscribe to his Affiliate Marketing Network Newsletter for FREE today and obtain proven home business tips and tricks at:
http://www.affiliatechampions.com/wpblog
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Labels: Ad Copy, Internet Affiliate Marketer, Internet Affiliate Marketing
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